Northside Dental
A calm, trustworthy clinic site built around one action — booking an appointment — with the reassurance a nervous patient needs before they get there.
Project Overview
Northside Dental was fielding every booking by phone, which meant missed calls became missed appointments. The clinic wanted a site that answered the common questions up front and let people book at 10pm without speaking to anyone.
Challenges We Addressed
- Trust is the whole sell tone and imagery had to feel calm, never clinical or salesy.
- Health content sensitivity clear language, no claims we could not stand behind.
- Accessibility is non-negotiable tested with a screen reader, not just a linter.
Project Goals
- Move routine bookings off the phone
- Reduce anxiety before the first visit
- Meet WCAG 2.1 AA across the site
- Rank for local treatment searches
Our Approach
- A 15-minute call: We asked what the business does, who it serves, and what an enquiry is worth.
- Copy and images: We wrote every word and sourced the photography — no brief, no homework.
- Build: A fast, responsive, accessible site delivered as a first draft within days.
- Two rounds of changes: Plain-English feedback, then domain connection and launch.
Site Highlights
- Online booking: Live availability, confirmation by email, no phone tag.
- Treatment pages: Plain-language explanations, no clinical jargon.
- Fee transparency: Indicative pricing published up front.
- Accessibility: AA contrast throughout and full keyboard navigation.
The Result
Bookings now arrive around the clock. The front desk spends its time on patients in the room rather than on the phone.
Want One Like This?
Tell us what your business does — we will have a first draft in your inbox within days.
What Our Clients Say
A Real Website. A Price That Makes Sense.
We take a limited number of new builds each month. Book a 15-minute call — if it's not a fit we'll tell you straight away, and if it is, your first draft can be ready in about 7 days.