Project Details
Ironbark Strength
A high-contrast gym site built around the timetable and a free trial week — the two things prospective members actually came to find.
ClientTom Okafor
IndustryFitness
ServiceWebsite design & build
Year2026
Project Overview
Ironbark's members knew the class times by heart. Everyone else had to message the gym to ask. Putting the timetable on the homepage removed the single biggest source of friction between interest and signing up.
Challenges We Addressed
- Timetable changes often editable by staff without a developer.
- Dark, high-contrast design audited for AA contrast at every text size.
- Competitive local market differentiation had to come through in the copy.
Project Goals
- Put class times where nobody has to ask
- Make the free trial the obvious next step
- Compare memberships without a sales call
- Hold up on a phone in a noisy gym
Our Approach
- A 15-minute call: We asked what the business does, who it serves, and what an enquiry is worth.
- Copy and images: We wrote every word and sourced the photography — no brief, no homework.
- Build: A fast, responsive, accessible site delivered as a first draft within days.
- Two rounds of changes: Plain-English feedback, then domain connection and launch.
Site Highlights
- Live timetable: Class times on the homepage, above the fold.
- Free trial week: One form, one clear promise, no credit card.
- Coach profiles: Qualifications and specialities stated plainly.
- Membership tiers: Compared side by side with no hidden fees.
The Result
Trial signups became the site's main job and the gym stopped answering the same timetable question every day.
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