Project Overview
Fernway's best marketing was already sitting on a phone — hundreds of before-and-after photos with nowhere to live. The site turned that camera roll into a structured portfolio, organised by the kind of job a visitor is actually planning.
Challenges We Addressed
- Thousands of unsorted photos we defined the taxonomy before the layout.
- Highly seasonal demand the site states availability instead of hiding it.
- Quotes need context the form asks for photos, not just a phone number.
Project Goals
- Turn an existing photo archive into a portfolio
- Qualify enquiries before the first site visit
- Organise work by the job a visitor is planning
- Set expectations on lead times up front
Our Approach
- A 15-minute call: We asked what the business does, who it serves, and what an enquiry is worth.
- Copy and images: We wrote every word and sourced the photography — no brief, no homework.
- Build: A fast, responsive, accessible site delivered as a first draft within days.
- Two rounds of changes: Plain-English feedback, then domain connection and launch.
Site Highlights
- Before and after: Paired images with a drag comparison.
- Projects by type: Decking, retaining walls, full rebuilds.
- Quote request: Site photos and a rough budget captured up front.
- Seasonal availability: Lead times stated honestly on the page.
The Result
Enquiries arrive with photos and a budget attached, so the first site visit is a quote rather than a discovery call.
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Testimonials
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A Real Website. A Price That Makes Sense.
We take a limited number of new builds each month. Book a 15-minute call — if it's not a fit we'll tell you straight away, and if it is, your first draft can be ready in about 7 days.


