Fernway Landscapes

A before-and-after portfolio site for a landscaping crew, built so a finished garden sells the next job on its own.

Fernway Landscapes
ClientAiden Petrov
IndustryLandscaping
ServiceWebsite design & build
Year2026

Project Overview

Fernway's best marketing was already sitting on a phone — hundreds of before-and-after photos with nowhere to live. The site turned that camera roll into a structured portfolio, organised by the kind of job a visitor is actually planning.

Challenges We Addressed

  • Thousands of unsorted photos we defined the taxonomy before the layout.
  • Highly seasonal demand the site states availability instead of hiding it.
  • Quotes need context the form asks for photos, not just a phone number.

Project Goals

  • Turn an existing photo archive into a portfolio
  • Qualify enquiries before the first site visit
  • Organise work by the job a visitor is planning
  • Set expectations on lead times up front

Our Approach

  1. A 15-minute call: We asked what the business does, who it serves, and what an enquiry is worth.
  2. Copy and images: We wrote every word and sourced the photography — no brief, no homework.
  3. Build: A fast, responsive, accessible site delivered as a first draft within days.
  4. Two rounds of changes: Plain-English feedback, then domain connection and launch.

Site Highlights

  • Before and after: Paired images with a drag comparison.
  • Projects by type: Decking, retaining walls, full rebuilds.
  • Quote request: Site photos and a rough budget captured up front.
  • Seasonal availability: Lead times stated honestly on the page.

The Result

Enquiries arrive with photos and a budget attached, so the first site visit is a quote rather than a discovery call.

Want One Like This?

Tell us what your business does — we will have a first draft in your inbox within days.

What Our Clients Say

“Patients book at eleven at night, which is exactly when they decide to. The front desk got its mornings back — we spend them on the people actually in the room.”

Priya Nair

Practice Manager, Northside Dental

A Real Website. A Price That Makes Sense.

We take a limited number of new builds each month. Book a 15-minute call — if it's not a fit we'll tell you straight away, and if it is, your first draft can be ready in about 7 days.