Project Details

Bloom Hair Studio

An editorial salon site where the work does the selling — a gallery-first layout with booking never more than one tap away.

Bloom Hair Studio
ClientSofia Almeida
IndustryBeauty & Wellness
ServiceWebsite design & build
Year2026

Project Overview

Bloom's clients choose a stylist by looking. The old site buried the portfolio three clicks deep behind a services table. We inverted it: the work leads, the price list supports it, and booking follows from wherever you are.

Challenges We Addressed

  • Image-heavy by nature kept fast with responsive sources and lazy loading.
  • Social-first audience the mobile layout is the primary design, not a fallback.
  • Multiple stylists individual availability without a complex booking build.

Project Goals

  • Lead with the portfolio, not the price list
  • Let clients book a named stylist
  • Convert social traffic that arrives on mobile
  • Look as considered as the work does

Our Approach

  1. A 15-minute call: We asked what the business does, who it serves, and what an enquiry is worth.
  2. Copy and images: We wrote every word and sourced the photography — no brief, no homework.
  3. Build: A fast, responsive, accessible site delivered as a first draft within days.
  4. Two rounds of changes: Plain-English feedback, then domain connection and launch.

Site Highlights

  • Gallery-first home: Cuts and colour shown at full width.
  • Stylist profiles: Book with a specific person, not a generic slot.
  • Price list: Honest ranges rather than 'from' teasers.
  • Instagram-ready: Link-in-bio traffic lands on a page built for it.

The Result

Chair bookings from the site doubled in the first two months, and new clients arrive already knowing which stylist they want.

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Testimonials

What Our Clients Say

“Patients book at eleven at night, which is exactly when they decide to. The front desk got its mornings back — we spend them on the people actually in the room.”

Priya Nair

Practice Manager, Northside Dental

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We take a limited number of new builds each month. Book a 15-minute call — if it's not a fit we'll tell you straight away, and if it is, your first draft can be ready in about 7 days.

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